30-Day Sports Marketing Challenge

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Unlock the secrets of sports marketing and embark on a transformative journey towards career success and personal fulfillment. In the "30-Day Sports Marketing Challenge," students will delve into seven pivotal milestones of sports marketing and discover the power of strategic advertising.

This course goes beyond conventional marketing education by emphasizing the integral role that consumer understanding, brand building, and advertising strategies play in achieving long-term goals. By learning essential techniques and strategies, you will gain the tools to excel in the dynamic world of sports marketing.
Drawing inspiration from industry leader Jamie Fritz and other leaders and legends who have harnessed the power of marketing to excel in their careers, you will receive invaluable tips and insights. The "30-Day Sports Marketing Challenge" empowers you to create impactful marketing campaigns that not only support overall business success but also amplify brand recognition, consumer engagement, and professional growth.

This course is an essential element in the career journey for all students and emerging talent, as it focuses on the seven key milestones: Kickoff, Mindset as Foundation, Know Your Consumers, Build the Brand, Advertise to Impress, Campaign to Activate, and Analysis & Winner Announcements.

Course Prerequisites

No prerequisite needed. To succeed in the "30-Day Sports Marketing Challenge," a learner needs an open mind, willingness to embrace change, and commitment to applying the course's principles to their daily life for professional growth and marketing excellence.

Here is the course outline with more details and learning outcomes for each module

Course Outline

Journey Architecture

The online program is available 24x7x365 via any web browser or mobile device with access to your own personal teaching assistant AI Genie and includes seven learning milestones, 30 lessons, and 30 days of interactive learning material.

This learning journey offers comprehensive benefits by teaching participants how to integrate consumer analysis, brand strategy, and advertising techniques into their marketing practices for improved campaign effectiveness and consumer engagement. Additionally, it emphasizes the importance of mindset, motivation, and strategic planning for achieving marketing success.

Skills and Resources

In this introductory course, learners will acquire a diverse set of skills aimed at enhancing their marketing expertise and professional development. These skills include:

Mindset as Foundation:

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The importance of a positive mindset for marketing success

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Strategies for maintaining motivation and discipline

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Techniques for visualizing and achieving greatness

Know Your Consumers:

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Understanding consumer demographics and behaviors

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Analyzing social media data for consumer insights

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Identifying key industry terms and trends

Build the Brand:

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Key elements of brand strategy and development

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The impact of credibility and moral turpitude on brand perception

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Case studies on successful branding efforts

Advertise to Impress:

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Strategies for print, radio, TV, and internet advertisements

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Differentiating advertisement channels to captivate consumers

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Creating impactful advertising campaigns

Campaign to Activate:

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Basic strategies for marketing psychology

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Developing comprehensive advertising campaigns

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Analyzing the effectiveness of high-profile campaigns

Analysis & Winner Announcements:

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Holistically evaluating advertisements

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Engaging in discussion forums and sharing insights

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Participating in the final analysis and awards ceremony

Digital Credential

Learners who have successfully completed the course will receive a digital badge for each of the seven milestones and a completion badge, which requires 30 days of learning, engaging in activities, and completing assessments.